November 2015 - November 2016
I originally joined Groupon SA to head up the Travel & Getaways vertical, but soon after made the move to Strategy & Planning.
This role saw me take on the management of a team of 9 employees, tasked with planning out and optimising each of Groupon South Africa's pages. My focus in this role was around creating robust growth strategies to achieve various revenue and category mix targets, while ensuring the team remained informed, motivated, and productive.
Strategies ranged from reworking the commercials of a particular category, to implementing time saving systems and processes.
On the BI front, I worked with an analyst to clearly define the metrics, KPIs and OKRs that made the business tick, and made this data available and visible through various reports and dashboards. This data was used to make decisions across the business.
You can read my thoughts on Groupon South Africa closing down here.
November 2014 - November 2015
Being a start up, my day to day at Yumbi was varied, involving contact with all spheres of the business. I focused on three major areas:
- Developing the Yumbi white label offering into a coherent B2B brand message. This involved hosting workshops, creating collateral, liaising with agencies and providing feedback to the product development and operations teams.
- Growing awareness for the customer facing food court at Yumbi.com. This involved creating and executing a full spectrum marketing and sales strategy, heavily focused on digital.
- Establishing internal systems and reporting. This involved choosing and implementing a CRM, workflow manager, team communications tool and marketing automation tools, as well as defining key metrics, setting KPI's, and creating reports that gave performance visibility to key stakeholders across the business.
January 2013 - November 2014
During my two years at Groupon Australia I predominantly worked within the Strategy & Planning team. I started at Groupon in an entry level position as a sales coordinator, performing admin support for sales. I was quickly promoted to the position of Planning Analyst for the QLD region, and then a year later I was promoted to Strategy Manager for Groupons newly founded Marketplace team.
Working closely with the Head of Inside Sales, I provided strategic guidance for Groupon's Marketplace team as they worked to build a long tail of inventory, filling in the gaps left by our larger suppliers . This role was all about data - finding the narrative hidden in the numbers, and using that story to train, guide and focus the team, while providing reporting visibility for executive management.
This role also involved researching and understanding the group buying industry in Australasia, SE Asia and Internationally - studying emerging trends, identifying growth opportunities and communicating industry best practice to the company at large.
January 2009 - December 2012
As a young 20-something I was a full time employee of Hillside, while studying. I got to work with hundreds of teens across 10 local schools, facilitating and managing camps, events and social justice initiatives. It was here that I learnt the art of public speaking, often presenting to audiences of more than 500 people.